Launch of New Watch Brand “ICHISAI”

We are pleased to announce the launch of “ICHISAI,” a new watch brand inspired by the colors of Japan’s natural scenery and traditional patterns.

Based on the concept “Coloring time with a single hue,” each watch uses shades from the same color family for the case, dial, hour markers, and hands, carefully expressing the beauty of a single color.

The first collection features nine models, combining colors inspired by Japanese landscapes with the traditional patterns Yagasuri, Shippo, and Asanoha.

The collection has been available since Saturday, September 5, 2026, through the official online store and participating THE CLOCK HOUSE locations nationwide.

We invite you to discover the world of ICHISAI and find a favorite watch of your own.

ICHISAI Official Website
https://ichisai.com/

PR TIMES
https://prtimes.jp/main/html/rd/p/000000010.000143921.html

Official Instagram
https://www.instagram.com/ichisai_jp/